Digital marketing strategy for growing businesses
Alponi builds digital marketing strategies for growing businesses: a clear plan that sets who you are reaching, where they spend their time, what to say to them and how results will be measured. As a full-service design and marketing agency, Alponi can then carry out the plan with the same team, from design to SEO, social and paid campaigns. The founder runs every account, so the strategy and the work never drift apart.
What's included
Who it's for
Businesses spending on marketing without a clear plan for where the money should go
Founders taking over marketing who need a plan their team can follow
Marketing teams that want an outside view before a launch or a new year
How it works
01
Start with a call
A 15-minute call covers your goals, your customers and what you have tried so far. We then scope the work and send a clear monthly price.
02
Review where you stand
We look at your website, current channels, competitors and any data you have, and write up what is working and what is not.
03
Build the plan
You get a written plan covering audiences, channels, messages and measurement, plus a 90-day action list. The founder walks you through it.
04
Put it to work
Your team can run the plan, or Alponi can carry it out with design, SEO, social and paid campaigns. We review progress each month and adjust.
Frequently asked questions.
How much does a digital marketing strategy cost?
Marketing plans are scoped to your goals, so there is no fixed price on the site. After a 15-minute call we send a clear monthly price, with no pressure to sign anything.
Will you carry out the strategy or only write it?
Either. Some clients take the plan to their own team, while others ask Alponi to run it. Because our digital marketing services and design sit in one team, the plan can move straight into work without a handover.
How long before a marketing strategy shows results?
It depends on the channels. Paid campaigns usually give useful data within the first few weeks, while SEO usually takes 3 to 6 months to show steady growth. We set honest expectations for each channel before anything starts.
What do you need from us to build the strategy?
Access to your website analytics and ad accounts if you have them, a few customer conversations or notes, and honest answers about budget and goals. The more we know, the more specific the plan.
Can marketing teams and agencies use Alponi for strategy?
Yes. In-house marketing teams use us for an outside view, and agencies can bring us in on a white label basis to support their own client work.
How digital marketing strategy is priced
Marketing plans are scoped to your goals, not sold off a menu. Request a 15-minute call, tell us where you are and where you want to be, and we'll come back with a clear plan and a monthly price, with no pressure to sign anything. Pair it with design whenever you like: it's the same team.
Related services
Need digital marketing strategy?
Request a 15-minute call. We'll tell you straight if we're a fit and what a sensible first month looks like.
Or email info@alponi.com